Week 3 at YellowAd

By the time Week 3 began at YellowAd, the initial excitement of starting something new had slowly transitioned into something more real — a routine shaped by deadlines, feedback, and continuous learning.

If the first two weeks were about adjusting and settling in, this week felt like stepping deeper into the actual mechanics of agency work. The pace didn’t just feel fast anymore — it started to feel normal.

Rethinking Tools: Photoshop Over Everything

One of the biggest shifts this week came from rethinking the tools I thought I already understood.

Coming from a design background, I had always associated Adobe Illustrator as the primary workspace for creating graphics. Photoshop, in my mind, was mainly for image editing — useful, but not central.

That perception changed completely this week.

In the agency workflow, Photoshop isn’t just a supporting tool — it becomes the core workspace for a lot of creative output. From working on key visuals to preparing assets that eventually go into videos, Photoshop plays a much larger role than I had expected.

What surprised me even more was how timelines for motion-related work often begin in Photoshop rather than in After Effects. Files created here are used as base layers — almost like a “suppressed” foundation — for video outputs and further motion design.

Understanding this workflow made me realise that tools are not defined by what they are meant for, but by how they are used in real-world processes.

This shift pushed me to explore Photoshop more deeply — not just as a tool for editing, but as a space for building structured, layered creative outputs.

Feedback: From Occasional to Constant

Another major change this week was the frequency and intensity of feedback.

What started as occasional corrections in the first week has now become a consistent part of the daily routine. Almost every task goes through multiple rounds of review — refining layouts, adjusting details, and aligning everything more precisely with the brand’s expectations.

As I approach the end of my first month, the expectations have naturally increased.

Feedback is no longer just about fixing mistakes — it’s about improving quality, speed, and understanding. It can feel intense at times, but it’s also one of the most valuable parts of the learning process.

It’s teaching me to:

• Pay closer attention to details

• Think more critically about my design choices

• And most importantly, stay open to constant improvement

Slowly, I’m learning not to take feedback personally, but to see it as part of the process of becoming better.

The Shift in Routine

With the increasing workload, the rhythm of the week has also started to change.

Late evenings at work have become more frequent, and deadlines now carry a different kind of weight. The balance between work and personal time is something I’m still figuring out, especially as the intensity of tasks continues to grow.

Friday snacks day still exists — a small but much-needed pause in the middle of everything. But even those moments now come with ongoing conversations about work, pending tasks, and upcoming deadlines.

It’s interesting to see how quickly priorities shift when you become more involved in the workflow.

Living Inside the Process

This week made me realise that agency life is not just about creating visuals — it’s about being part of a continuous process.

A process where:

• Work is constantly evolving

• Feedback is always present

• And learning happens in real time

The social side of work has slightly taken a backseat, not because it’s gone, but because the focus has shifted more towards performance and delivery.

It’s a different phase compared to the first two weeks — more demanding, but also more immersive.

Reflection on Week Three

Looking back, Week 3 feels like a turning point.

The excitement of starting something new is still there, but it is now accompanied by responsibility, expectations, and a deeper understanding of how things actually function in an agency.

From discovering the true role of Photoshop in the workflow to adapting to constant feedback and tighter timelines, this week has been about stepping up — both creatively and mentally.

It’s not always easy, but it’s definitely shaping me into a more aware and adaptable designer.